Conference Sales & Services
The Conference Sales department is responsible for generating room nights through building the meeting, conference and incentive travel (MC&IT) business to the resort and the Whistler Conference Centre (WCC) through consistent and effective direct sales and marketing initiatives. The aim is to bring large resort wide conference groups to Whistler that impact the whole resort and enhance awareness of Whistler as the ideal meeting destination year round. Strategic alliances with industry partners such as Destination Canada, Tourism Vancouver, Tourism Victoria and destination management companies assist in strengthening our message to meeting planners and third party organizers.
The mission of the Conference Services department is to oversee the execution of all meetings, conferences and events/festivals taking place within the Whistler Conference Centre. The department works very closely with the contracted food and beverage provider, Building Operations and Conference Sales in ensuring the utmost experience of our conference guests.
Market Development
The Travel Trade team strives to drive room nights through third party trade partners (i.e. Tour Operators, Travel Agents and Online Travel Agencies). The team works closely with members to offer support in core markets with short to mid-term growth opportunities and emerging markets with long-term growth opportunities.
The travel media team initiatives are focused on increasing awareness of Whistler in core and emerging markets by influencing traditional and online media to create positive travel stories ultimately resulting in room nights. The team works at balancing coverage by market and by medium (print, online, social media and broadcast).
Destination Development & Communications
Communications is responsible for overseeing communications for Tourism Whistler and Whistler. This involves the direction of the news media relations program in addition to other Tourism Whistler and industry-wide stakeholder communications.
The Member Relations department is responsible for managing and engaging Tourism Whistler’s Membership. The department is responsible for all Member communications, and for the development and implementation of Member programs and initiatives that increase alignment and support across our Membership. The Member Relations department helps to facilitate opportunities for Members to engage in Tourism Whistler’s activities, and develops enhanced information resources for Members to use. The department is the primary point of contact for any questions from Members or third parties regarding Tourism Whistler’s membership benefits and requirements.
Research & Product Development
The Research department supports strategic decision making among Tourism Whistler members and internal departments by developing and sharing research that provides insights into Whistler's tourism business, product offerings, visitors, potential markets, and competitors. Based upon key business indicators and research findings, opportunities to enhance and expand Whistler’s tourism offerings are identified, with the aim of attracting new guests, increasing length of stay, and increasing repeat visitation. Research resources are focused in two distinct areas: tracking the performance and economic health of the resort; and understanding target markets, trends, attitudes and perceptions.